NEW YORK — The NBA announced Tuesday that watching every game this season will be easier than ever, provided fans maintain six active streaming subscriptions, three separate logins, a functioning cable package and at least one cousin willing to share a password.
League officials praised the new viewing experience as ‘simplified.’
Under the updated system, fans will reportedly need to check League Pass, ESPN, NBC, Peacock, Amazon Prime, local broadcasts and one platform they could have sworn they canceled in March.
‘Everything is in one place,’ said one fictional NBA executive. ‘Technically, that place is the internet.’
The league also unveiled a new interactive feature that tells viewers where a game is being shown approximately four minutes after tipoff.
Fans who encounter a blackout will be encouraged to enter their ZIP code, refresh the app, restart their television, verify their billing address and eventually receive a message explaining that the game is available somewhere else.
One longtime fan said he spent 25 minutes trying to watch Lakers–Warriors before discovering the game was included with a subscription owned by his cousin Brian.
‘Brian doesn’t even watch basketball,’ he said. ‘But apparently Brian is now essential NBA infrastructure.’
Adam Silver emphasized that the fragmented media landscape gives fans more options than ever before.
‘You can watch basketball almost anywhere,’ Silver said in a fictional statement. ‘You just have to figure out which anywhere.’
The NBA remains committed to making its product more accessible.
Next season, the league hopes to reduce the number of required passwords from 11 to a more manageable nine.
