LOS ANGELES — An NBA superstar reaffirmed Monday that he remains “completely focused on winning” while unveiling the seventh signature product attached to his name this week.
“I really don’t pay attention to anything outside basketball,” he said from a stage featuring his logo, a branded sports drink, limited-edition sneakers, and a countdown to his new documentary.
Representatives stressed that the player’s growing business empire does not distract from competition because every meeting is described internally as “part of the grind.”
The latest launch includes a fragrance called Fourth Quarter, a recovery beverage, a lifestyle app, a premium headphone collaboration, and a travel case designed specifically for carrying other collaborations.
Teammates said the player remains the first person in the gym and often stays late, particularly when camera crews are scheduled for the evening session.
Asked whether he worries about overexposure, the star said he blocks out outside noise before reminding reporters to use his promotional code at checkout.
He then returned to practice after posing with a commemorative bottle labeled “Legacy.”
