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THE FORMAT LAB

Schedules, tournaments, All-Star experiments and the league’s continuing belief that basketball needs another format.

Satirical late-night arena image for a 2:17 a.m. Clippers-Wizards game.

THE FORMAT LAB

NBA Schedules Clippers-Wizards Game At 2:17 A.M. To Reach Previously Untapped Insomniac Market

League research identified millions of potential viewers currently awake for no good reason.

Satirical fictional basketball team trying to understand an absurdly complicated new All-Star format moments before playing.

THE FORMAT LAB

NBA Announces New All-Star Format Players Expected To Learn Approximately 40 Seconds Before Tipoff

The format includes teams, points, captains, targets, and at least one concept still being finalized.